For this commercial we had 2 missions: 1-to communicate "what" Bigger Brand Media does; and 2-to capture the energy and the quality of the services they offer. We opted to shoot the piece in a "walk and talk" style to inject energy and fluidity. The language in the script however was very technical and because our talent was the CEO of the company and not a professional actor, we knew we would need to help him to look his best. We ended up mounting a teleprompter onto a Steadicam rig and kept the scenes short and dynamic. We intentionally kept the production design very modern and minimalist and went for a bright and cool color palette both in scene design and color correction. In the edit we layered key messages via chyrons to drive home the unique services offered by the client. The end result is a fast-paced, energetic piece that helps position Bigger Brand Media as a leader in their industry.