The truth of the matter is that no parent wants to have to use a device like this, so our goal was to make the product feel as "friendly" and "non-intimidating" as possible. We also wanted to bring the product to life through movement, graphics and music selections. We cast a real-life mom and son for the roles, so that their chemistry and comfort with one another would come across on the screen. In order to bring the actual "immobilizers" to life we shot them using a turntable at a variety of speeds and frame sizes. We also animated the company's logo to add another level of production value to the piece. The final result was a video that takes a challenging subject and makes it both accessible and gives it personality.
Produced by: D.I.A. Films
Writer & Director: Jared Patrick
Cinematographer: Jared Patrick
Editor: Jared Patrick