Spinal injury is one of those things that no one likes to think about and that most of us know almost nothing about. For this project we decided that the most effective way to communicate the scope of the problem related to treatment of spinal injuries was to combine real statistics with victims telling their own true stories. These powerful, first person accounts, along with the stunning potential for recovery against all odds makes for a truly compelling narrative. We shot all the interviews on green screen to give us flexibility in the edit, and we strategically shot re-enactments and interwove them with documentary style footage to give the video context and truth. The custom graphics enhanced the power of the statistics and really helped to drive the message home.